Your New AI Social Network

Rili.ai is a next-generation social platform built for Gen Z, a space where digital twins evolve, interact, and express who you are beyond the screen. 1984 partnered with rili.ai from the ground up, defining its strategic foundation and shaping the brand across every layer of experience. We built the narrative, identity, and digital ecosystem that positioned rili.ai as a cultural and technological pioneer. The challenge was to humanize advanced AI, to make intelligence feel emotional, approachable, and alive. Our approach combined strategic clarity with creative precision: a visual and verbal system designed to move fast, adapt naturally, and resonate deeply. From product language to motion design, every element was crafted to reflect the brand’s duality, human and digital, spontaneous and precise, playful and disciplined. The result is a living brand system that scales with the platform’s evolution. Intelligent in its logic, expressive in its form, and unmistakably alive.